Rebecca Willink, Founder of Make The Space

About Make The Space

Make the Space is a movement committed to improving diversity and inclusion for people of colour in Australian businesses, starting with the beauty industry.

Sign the petition to learn more about the campaign and to get involved.

What’s happening right now in Australia?

Coles and Woolworths are the first to respond to the #makethespace petition by committing to change for the better. Both are starting the journey by stocking all shades of Maybelline Fit Me Foundation as a trial.

Both Coles and Woolworths are currently expanding their shade ranges through a trial run (live now), with permanent changes dependent on sales and customer feedback.

If the full shade range of Maybelline is available in your area, please consider purchasing a bottle for yourself or a friend. Your shade match can be found here. If you can’t purchase a bottle, please send some feedback to Woolworths and Coles commending them on their initiatives and ask that they be made permanent. Thanks!

What can I do to help?

We need your help to spread the word about the trials to ensure that people know all shades are now available and to let supermarkets know that this trial is a move in the right direction towards inclusion and representation of diversity in society.

Expanding the shade ranges in supermarkets will make a difference to BIPOC, and in particular those who are affected by intersectional discrimination based on gender identity, age, income levels and disabilities.

Click here to add to the #MakeTheSpace selfie wall to show your support for BIPOC in Australia.

Sign and share the petition to get as many people on board!


Media Articles featuring the campaign

Acknowledgement of Country

Make The Space respectfully acknowledges the Wurundjeri People of the Kulin Nation, who are the Traditional Owners of the land and pay our respect to their Elders past, present and emerging.