“We will be undertaking a three-month trial both online and in-store, with our supplier Maybelline. During this time, we will be offering the full range of Maybelline Fit Me Matte & Poreless Foundation, tripling the current range available to Coles customers including 40 shades in total.


We are also conducting a thorough range review of our cosmetics category and looking for opportunities to work with suppliers to offer a more diverse and inclusive range of products in store and online. The process will be ongoing for several months, and we look forward to launching a refreshed product offering in early 2022.”

The in-store locations of the Maybelline trials are:

VIC: Berwick (Eden Rise),

Burwood East,

Braybrook Ballarat Rd,

Richmond Hub (online only)

NSW: Kirrawee and Willowdale. Alexandria (online only)

QLD: Aspley Hypermarket

SA: Churchill Centre

ACT: Gungahlin
Please note that the stands are in an off-location display located away from the make-up aisle. They may be located near the counters at the front of the store or another location.


You should also be able to purchase online if you are located in a neighbouring suburb.